Thursday, January 23, 2020
Quicksand shows Helgaââ¬â¢s as a figure of a Mulatto with a constant confli
Nella Larsen deals with the crisis of racial identity Helga has throughout Quicksand. She comments on the life of a mulatto woman at a strict black southern school who wants to find herself. Larsen deals Helga as the ââ¬Ëtragic mulattoââ¬â¢ from the beginning of the novel setting clearly the views of black racial characteristics. The tragic mulatto being a stereotypical idea of someone doomed to limbo between being black and white. Helga exhibits, an inability to conform anywhere long enough to discover whether she is black or white. The main issue of the novel is societyââ¬â¢s guidelines viewing things as black or white with no healthy medium. Helgaââ¬â¢s sexuality comes into this as she is unable commit to relations feeling things are missing from her life. The struggle that is primarily at conflict is that of Helgaââ¬â¢s relationship with James and Naxos. This makes her frustrated in that she is restricted from herself and has to battle with both Jamesââ¬â¢ ideal s of her and her own. Larsen uses Axel Olsen as a figure that represents the white ideals that are present in Helgaââ¬â¢s battle. He characterises how her ââ¬Ëwhiteââ¬â¢ desires and personality should be. Part of the conflict of self is that of Helgaââ¬â¢s relationship with Dr Anderson he is seemingly part of the battle of her black self. It is his opinions of her that keep her from truly doing what she wants, it is frustration that keeps Helga. Another very important aspect of this book in screening the repression of Helgaââ¬â¢s repressed sensuality is her eventual marriage of the Reverent. The final aspect is her dress and the way that she behaves, it is initially suppressed and comes slowly to be unleashed by her. These factors are all valid in showing the conflict of race in causing the repression and exhib... ...g with the spiritual feeling of being black. This fact that she cannot find an equilibrium is due to those around her such as James, Dr Anderson, Anne, Axel Olsen and the Reverend. They all are on the black or white scale and she just fits in between. The book never concludes her struggle, so there is still the question of whether she will ever find her identity. The school of Naxos creates brainwashed ideas, even though it is clear she never agreed with them she still cannot escape the beliefs that they held. Therefore she is stuck in a kind of limbo. Dr Anderson is the only man she truly can relate but it is this want for more that stops her happiness with him. Happiness is the biggest issue for Helga and whilst she cannot find a helpful balance in closing she has the most important job of all bringing up children, she is the influential role in their lives.
Wednesday, January 15, 2020
Ethical Dilemmas in ââ¬ËThe Dark Knightââ¬â¢
Upon viewing the movie ââ¬Å"The Dark Knightââ¬â¢, audience can hardly distinguish ethical dilemmas raised as their intention in watching the movie was purely entertainment.à However, in order to find such ethical dilemma, one has to track down the movie part by part, scene by scene, or character by character.First and foremost, the way Bruce Wayne tried to hide in public his real identity behind the mask of Batman would suggest one of the ethical dilemma found in the movie.The conduct he exhibited implied dishonesty over sincere intention, which was to help bring out justice in the Gotham City.à Moreover, was it lying in his actions, and to whom it could benefit?à The mask of Batman was created to protect the real identity of Bruce Wayne, and therefore only benefited his own objective.Secondly, another moral dilemma displayed by Bruce Wayne was his view of putting the justice on his hand.à In real life, the existing law was the one to be on top of others as the one w ho wants to put himself on top of the law is prohibited and punishable.à Thus, the movie presented an ethically incorrect principle.Batman was a hero in the eyes of kids, and it was unquestionably demonstrated as he became a just and vigilant justice-giver. à Morally speaking, he ironically followed the ethical theory of Utilitarianism because his decision of sacrificing his own life was indeed a heroic act.à In this conduct, he offered a great benefit for a majority of the population.On the other hand, the degree of his action covered some negative points especially when Batman went wild and violent in public.à Although he neither killed anyone nor hurt any civilians, his reckless action was quite unethical.Damaging public and private property without showing any proper actions such as Batman being put in prison for civil case, created a scenario that kids might follow believing that destructive acts to otherââ¬â¢s possessions are ethically correct irregardless of her oic motives and intentions.à Therefore, Batman or Bruce Wayne has to be penalized in the movie for such improper behavior as it could be the only way to balance the weight of Utilitarianism ethical theory.To the case of Alfred the Butler, it is much harder to locate and analyze the ethical dilemma in his behavior.à He always looked calm, reasonable and a friend to Bruce Wayne.à He never committed any unlawful acts perceptibly.à However, as Alfred the Butler knew the real identity of Batman ever since, and as we find the ethical dilemma behind Bruce Wayneââ¬â¢s masked heroism, the existence of Alfred the Butler in the movie made us believe that his connivance with Bruce Wayne or Batman was unethical from the start.
Tuesday, January 7, 2020
George Burroughs - Salem Witch Trials
George Burroughs was the only minister executed as part of the Salem Witch Trials onà August 19, 1692. He was about 42 years of age.à Before the Salem Witch Trials George Burroughs, a 1670 Harvard graduate, grew up in Roxbury, MA; his mother returned to England, leaving him in Massachusetts. His first wife was Hannah Fisher; they had nine children. He served as a minister in Portland, Maine, for two years, surviving King Philips War and joining other refugees in moving farther south for safety. He took a job as minister of the Salem Village Church in 1680 and his contract was renewed the next year. There was no parsonage yet, so George and Hannah Burroughs moved into the home of John Putnam and his wife Rebecca. Hannah died in childbirth in 1681, leaving George Burroughs with a newborn and two other children. He had to borrow money for his wifes funeral. Not surprisingly, he remarried soon. His second wife was Sarah Ruck Hathorne, and they had four children. As had happened with his predecessor, the first minister to serve Salem Villages separately from Salem Town, the church would not ordain him and he left in a bitter salary fight, at one point being arrested for debt, though members of the congregation paid his bail. He left in 1683, moving back to Falmouth. John Hathorne served on the church committee to find Burroughs replacement. George Burroughs moved to Maine, to serve the church in Wells. This was near enough the border with French Canada that the threat of French and Indian war parties was real. Mercy Lewis, who lost relatives in one of the attacks on Falmouth, fled to Casco Bay, with a group that included Burroughs and her parents. The Lewis family then moved to Salem, and when Falmouth seemed safe, moved back. In 1689, George Burroughs and his family survived another raid, but Mercy Lewis parents were killed and she began to work as a servant for George Burroughss family. One theory is that she saw her parents killed. Mercy Lewis later moved to Salem Village from Maine, joining many other refugees, and became a servant with the Putnams of Salem Village. Sarah died in 1689, probably also in childbirth, and Burroughs moved with his family to Wells, Maine. He married a third time; with this wife, Mary, he had a daughter. Burroughs was apparently familiar with some works of Thomas Ady, critical of witchcraft prosecutions, whom he later quoted at his trial: A Candle in the Dark, 1656; A Perfect Discovery of Witches, 1661; and The Doctrine of Devils, 1676. The Salem Witch Trials On April 30, 1692, several of the girls of Salem leveled accusations of witchcraft at George Burroughs. He was arrested on May 4 in Maine ââ¬â family legend says while he was eating dinner with his family ââ¬â and was forcibly returned to Salem, to be jailed there on May 7. He was accused of such acts as lifting weights beyond what would be humanly possible to lift. Some in town thought he might be the dark man spoken of in many of the accusations. On May 9, George Burroughs was examined by magistrates Jonathan Corwin and John Hathorne; Sarah Churchill was examined the same day. His treatment of his first two wives was one subject of the interrogation; another was his supposed unnatural strength. The girls testifying against him said that his first two wives and the wife and child of his successor at Salem Churchà visited as specters and accused Burroughs of killing them. He was accused of not baptizing most of his children. He protested his innocence. Burroughs was moved to Boston jail. The next day, Margaret Jacobs was examined, and she implicated George Burroughs. On August 2, the Court of Oyer and Terminer heard the case against Burroughs, as well as cases against John and Elizabeth Proctor, Martha Carrier, George Jacobs, Sr. and John Willard. On August 5, George Burroughs was indicted by a grand jury; then a trial jury found him and five others guilty of witchcraft. Thirty-five citizens of Salem Village signed a petition to the court, but it did not move the court. The six, including Burroughs, were sentenced to death. After the Trials On August 19, Burroughs was taken to Gallows Hill to be executed. Though there was a widely held belief that a true witch could not recite the Lords Prayer, Burroughs did so, astounding the crowd. After Boston minister Cotton Mather reassured the crowd that his execution was the result of a court decision, Burroughs was hanged. George Burroughs was hangedà the same day as were John Proctor, George Jacobs, Sr., John Willard and Martha Carrier. The next day, Margaret Jacobs recanted her testimony against both Burroughs and her grandfather, George Jacobs, Sr. As with the others executed, he was cast into a common, unmarked grave. Robert Calef later said that he had been buried so poorly that his chin and hand protruded from the ground. In 1711,à theà legislatureà of the Province of Massachusetts Bayà restored all rights to those who had been accused in the 1692 witch trials. Included were George Burroughs, John Proctor, George Jacob, John Willard, Giles andà Martha Corey,à Rebecca Nurse,à Sarah Good, Elizabeth How,à Mary Easty, Sarah Wilds, Abigail Hobbs, Samuel Wardell, Mary Parker, Martha Carrier, Abigail Faulkner,à Anne (Ann) Foster, Rebecca Eames, Mary Post, Mary Lacey, Mary Bradbury, and Dorcas Hoar. The legislature also gave compensation to the heirs of 23 of those convicted, in the amount of à £600. George Burroughs children were among those.
Sunday, December 29, 2019
Analysis Of The Movie If I Die - 1713 Words
The war in Vietnam was unlike many wars that the United States has become involved in with military action. The Vietnam War is one that the United States had no direct reason to become a part of the conflict. Even though we werenââ¬â¢t directly attacked by Vietnam to initiate American involvement in the war, the leadership of the American government, at the time, thought it was necessary for the United States to get involved to help stop the spread of communism. Many people disagreed with the decision to go to war in Vietnam and one of those people who vocalized his opposition was Tim Oââ¬â¢Brien. As we see in the book ââ¬Å"If I Die in a Combat Zoneâ⬠, Tim O Brien is extremely critical of the war in Vietnam. Tim views himself as a coward for participating in a war that he saw as unjust. It is very evident why he thinks this way as he doesnââ¬â¢t think going to war is the answer to the problems that are facing Vietnam. He does not see it as a means to prevent the spread of communism to other countries. Oââ¬â¢Brien sees the war as unethical and unwarranted for the simple reason that Vietnam was basically at war with itself. It was a civil war contained within Vietnam. The United States decided to send troops abroad to deal with a situation of civil unrest that did not directly impact American citizens. His opinion was that the US government had no business getting involved in the affairs of another country especially when it put United States citizens in danger unnecessarily. Oââ¬â¢BrienShow MoreRelatedAnalysis Of The Movie I Like The Way You Die 1964 Words à |à 8 Pagesââ¬Å"I like the way you die, boyâ⬠Django said to Big John Brittle as John is shot to death by Django, an African-American free slave. That scene felt very satisfying especially since Big John Brittle was about to whip a little poor slave girl. Hitler in Inglourious Basterds was killed by a Jewish solider who got the opportunity to shoot Hitler multiple times in the torso and face; this Jewish solider had a look of vengeance in his eyes as he shot him. Notice how both these films have a feel good storyRead MoreFilm Review : Romeo Must Die 1269 Words à |à 6 PagesRomeo Must Die is an action film released in the year 2000, the plot is similar to that of Romeo and Juliet, due to the rivaling families and the forbidden love, but the root of the hostility is different. Race seems to be the main proponent of this division. The film begins with Po Sing who is the son of Chu Sing, leader of a chinese gang, Po is in a predominantly african american club, after an altercation, Kai who is Chu Singââ¬â¢s right hand man intervenes and sends Po home. A fight ensues and theRead More Essay Margin Call992 Words à |à 4 PagesMargin call is an american movie, realizd by JC Chandor in 2011 The story This movie explains how crisis in 2008 happened in a financial institution in New York. The company exists since 137 years with John Tuld as the Chief Executive Officer. The leader of trading operation is Sam Rogers. He is in the company since 34 years. First of all, there is the layoff of Eric Dale, the financial analyst. We can see a comparison with Lehman Brothers when bankers leave the company with a case underRead MoreKipnis What Is Love?1520 Words à |à 7 Pageswant in the world, because they know that they can trust them to be straight up with them. When I was reading her essay I was always finding myself being confused when reading about how she felt about things for example one of her bigger topics adultery. I was really confused when she stated ââ¬Å"Yes, adulterers: playing around, breaking vows, causing havoc. Orâ⬠¦ maybe not just playing around?â⬠(Kipnis 399) I really had no idea what the point is that she is trying to get across when talking about adulteryRead MoreEssay about Cinderella/Everafter Comparison1092 Words à |à 5 PagesSarah Hubbard September 19, 2010 Childrenââ¬â¢s Lit Review/Analysis One EVERAFTER/A CINDERELLA STORY Cinderella is a classic childhood fairy tale of a young woman whoââ¬â¢s mother and father both die, leaving her with a wicked stepmother and two wicked stepsisters. There have been several movies portraying this classic tale. One of which is Everafter starring Drew Barrymore. In this movie a girl loses her father and mother leaving her to be a servant for her stepmother. She meets a prince and fallsRead MoreScene Analysis of The Green Mile Essay720 Words à |à 3 Pagesmileâ⬠. John Coffey is a very large black man that was accused of rape and murder of two little girls, and in the 1930ââ¬â¢s having charges like that brought upon you was grounds for the death penalty, especially for a black man in the south. Through the movie we see that although large in nature, John is quite a softie at heart and is even afraid of sleeping in the dark. As the audience we also see that John has a special talent of being able to bring living things back to life if they have passed awayRead MoreThe Poster Of The Conjuring992 Words à |à 4 Pagesinforming viewers of who is presenting the poster and movie. This is a James Wan directed movie and produced by New Line Cinema. On the topmost part of the screen there is a line of dark text telling viewers that James Wan, the director of The Conjuring, also directed the movies Saw and Insidious which are two critically acclaimed movies. Under that text, still in the middle of the page and above the aforementioned tree limb, is the title of the movie written in large, bold, and black colors, The ConjuringRead MoreEssay about Social-Psychological Principles of the Movie Unforgiven1333 Words à |à 6 Pagesthe Movie Unforgiven Florida Institute of Technology Most movies have different social-psychological principles, however most people are watching movies to be entertained, and not to psychologically analyze them. There are many different principles that would be applicable to the film we are discussing however, I have chosen to analyze three scenes discussing altruism, self-fulfilling prophecy, and counterfactual thinking. Please review the following scenes and analysis from the movie Unforgiven: Read MoreMovie Analysis : Million Dollar Baby1273 Words à |à 6 PagesMovie Analysis: Million Dollar Baby Million Dollar Baby is a movie produced by Clint Eastwood and stars Eastwood, Hilary Swank and Morgan Freeman in lead roles. In this movie we see, Maggie Fitzgerald portrayed by Hilary Swank is a boxer in the lightweight category who breaks her neck during an unfair fight. She ends up being in the hospital with a severed spinal cord leading to quadriplegic state and kept alive on mechanical ventilation. Her coach Frankie, played by Clint Eastwood goes throughRead MoreA Few Good Men Legal Analysis796 Words à |à 4 PagesA Few Good Men Legal Analysis - Aakriti Gera A Few Good Men is a 1992 American legal drama directed by Rob Reiner. The story follows the court-martial of two U.S. Marines, who are charged with the murder of a fellow marine and the problems faced by the lawyers, of the accused, while preparing their defenses. The Marines are on a murder trial for carrying out a ââ¬Å"code redâ⬠order. The movie refers to ââ¬Å"code redâ⬠as a type of extrajudicial punishment used for an alleged crime or offense, which is carried
Saturday, December 21, 2019
The Effect of Single Parent Families to Children - 3515 Words
CHAPTER 1 THE PROBLEM BACKGROUND OF THE STUDY A family is often pictured by many with two parents. But for some their family composes of only one. Doug Hewitt (2010), an eHow Contributor said that Single-parents families are defined as households in which there is at least one child under the age of 18 and there is only one parent in the household because of divorce, death or because the parent never married. Moreover, Cox (1984) emphasized that the largest percentage of single-parent families result from divorce followed by death of a parent. According to Medina (2005) there are different types of a single-parent family. First is the widow or widower and children which is caused by a death of spouse where the surviving spouse did notâ⬠¦show more contentâ⬠¦Divorced families present a greater risk for children with depression or other serious psychiatric disorders to develop. Spencer (1982) said in his book entitled Foundations of Modern Technology that children are more likely to die of coronary h eart disease in later years if they had lost one or both parents before entering college. According to Traci S Campbell (2010) education of children can also be affected she said that children that are raised in a single parent household have lower grades than those who are raised in a home with both parents. This can be in a home where the child has always been raised by one parent or in homes where a divorce or separation has recently taken place. Studies also show children raised in a single parent household are less likely to go to college or take steps to continue their education. There are also a higher percentage of drop outs that were raised in a single family home. Time spent with a single parent during the formative preschool years seems to have particularly bad effects on a boys education, according to Sheila Fitzgerald Krein and Andrea H. Beller of the school of human resources and family studies at the University of Illinois at Urbana. The report in Demography, the journal of the Population Association of America, said that many studies have focused on the psychological consequences for children in one-parentShow MoreRelatedSingle Parent Families Put Many Mental Effects on their Children1058 Words à |à 5 PagesS. Census Bureau, claimed that out of 12.2 million single parent families in 2012, more than 80% were single mother parents. For a long time, there are many children that have grown up in a single-parent home. Kids who are raised by one parent seems almost impossible to them but have become more common in todayââ¬â¢s society. Regardless of the situation, children who grow up in a household with one biological parent instead of two biological parents are often more susceptible to risks that can be harmfulRead MoreThe Impact Of Single Parenting On Children1494 Words à |à 6 Pagesimpact of single parenting on children in the Unites States .Over the years the ââ¬Å"normal familyâ⬠form has changed due to the increase in the numbers of children born outside of marriages and the increase in divorce rates. Now many children live in households other than the two-parent household. Single-parenting is the lifestyle chosen by many parents, though the majority of single-parent households are regulated by the mother. Research shows there are many different effects on children raised inRead MoreNegative Effects Of Single Parenting1033 Words à |à 5 Pages Throughout history a one-parent household has been viewed as a nontraditional family, but in todayââ¬â¢s society, it seems one-parent homes are shockingly common. Although the reasons and causes vary in every family, each year the number of children raised by a single parent increases. A countless number of people fail to realize the importance of children being raised by two parents, majority feels it is insignificant and has no direct effect on the children. This logic that todays society has adoptedRead MoreThe New Nuclear Family: Problems Benefits in Single Parenthood804 Words à |à 4 PagesFamilies supported by single parenthood are no longer viewed as nontraditional. Becoming apart of the social norm, 27% of the families in the United States are headed by only one single parent. As more single-parent families begin to emerge in North America, the public brings concern to examine the outcomes of these households for the wellbeing of children. Overall, financial difficultie s and possible negative effects for children are two main issues of single-parenthood. However, a number positiveRead MoreThe Single Parent Family Structural Environment And Economic Conditions Can Hinder The Development And Growth Of A Child936 Words à |à 4 Pagesmany children live in homes where there is only one parent, commonly known as single-parent family. According to 2011 Canada Census Bureau information, the number of children living in single-parent households have gone up since 2001 and almost more than three quarters of these children aged 14 and under are living with single parent family headed by woman (Statistics Canada, 2011). Many times there is the absence of the father in these single-parent homes. Children living in such single parent homesRead MoreCause And Effect Of Single Parent Households1154 Words à |à 5 Pagesin a single parent household, letting the consequences of this scenario internally destroy the child like a virus. The effects are usually the s ame, but the frequency of the effects shouldnââ¬â¢t deter the severity. Another misconstrued ideal about single parent households, is whether or not the ââ¬Å"statisticsâ⬠and the ââ¬Å"studiesâ⬠taken on these families is enough to summarize the general population. They arenââ¬â¢t. The same goes for the causes, but on a much more significant scale. The causes and effects of singleRead MoreThe Effects Of Parental Absence On Academic Achievement Of Adolescents1174 Words à |à 5 PagesH. (2002). Examining the Effects of Parental Absence on the Academic Achievement of Adolescents: The Challenge of Controlling for Family Income. Journal of Family and Economic Issues 23.2, 189-210. A. The article targets the issue that how parentââ¬â¢s absence has a negative effect on the academic achievements of adolescents. It also discusses how it can be difficult for single-parents to manage family income. B. The article tells that when children lose a custodial parent, they go through drastic psychologicalRead MoreSingle Parents Essay1147 Words à |à 5 PagesI grew up in what I would consider. I had two parents who loved me and a sister I got along with most of the time. I never really thought about single-parent families; I cannot recall any of my close friends having only one parent. Growing up with two parents may be normal for me, but for some, it is not. In this day and age, divorce is more common, and growing up with one parent is not out of the ordinary. According to Mary Parke; Policy Analyst at the Center for Law and Social Policy, ââ¬Å"An increaseRead MoreAdvantages and Disadvantages of Single Parent Homes1394 Words à |à 6 Pagesof single parent homes. As compared to over forty to fifty years ago, single-parent families are common in todayââ¬â¢s world. A single parent is a parent with one or more children, who is not living with any of the childrenââ¬â¢s other p arents. The percentage of children who live with two parents has been declining among all racial and ethnic groups throughout the years. It has been found that children in single-parent homes generally fare worse than those in homes with two parents. In todayââ¬â¢s single parentRead MoreFamily Structures Are Extremely Varied In Todayââ¬â¢S Society.1625 Words à |à 7 PagesFamily structures are extremely varied in todayââ¬â¢s society. Single-parent families are becoming increasingly common. Traditions have changed; men and women do not feel pressured to take care of responsibilities at home. Children are being left behind, without knowing how this will influence their lives. Mothers and fathers serve vital roles in the life of their kids. Individuals inherit many things from their parents such as; their personality, values, beliefs and some similarities in behavior. In
Friday, December 13, 2019
Themes in the Crucible Free Essays
Jacob Fallin Mrs. James English III 22 November 2010 Themes in The Crucible In my essay Iââ¬â¢m going to be talking about the themes in The Crucible. ââ¬Å"Saving your image is not worth the lives of innocent people. We will write a custom essay sample on Themes in the Crucible or any similar topic only for you Order Now â⬠Danforth did not want to postpone the hanging because he doesnââ¬â¢t want to look weak in Salem. So to look powerful he showed no mercy, didnââ¬â¢t not postpone the hangings, and so people with respect him in all ways. ââ¬Å"Lies may be truth, and truth may be lies. â⬠Said by John Proctor, innocent persons knew the truth while Abigail said that they were working with the devil.So who is going to believe who? That is what happens danforth does not believe the innocent, but the liers. ââ¬Å"Itââ¬â¢s better to fail with honor than succeed as a fraud. â⬠John Proctor died knowing the truth while Abigail ran away from the innocent lives that she took from good people and she did that with her life of lies, and gets away from everything that happened to all the innocent people that died for telling the truth and not doing witchcraft but was accused for it and then was hanged if did not confess.Jacob2 ââ¬Å"When good men do nothing, evil can triumph. â⬠If people in Salem said that Abigail and the other girls were lying they could have had a chance for the innocent to live. But only one person stood up for himself and the innocent [John Proctor] and he was hanged for not confessing to witchcraft which he was innocent but since he said ââ¬Å"I am not with god. â⬠ââ¬Å"A lie told often enough becomes the truth. â⬠Abigail and all the other girls, which said the same thing over and over again that was ââ¬Å"so and so used witchcraftâ⬠and Judge Danforth believed Abigail and all the other girls which caused several death of innocent people like Corey Giles who was pressed to death they did that cause, so it soon became the truth to the court. Whoever was accused was going to get hanged unless the confessed and there were a few that did confess, and will be remembered by being known for doing witchcraft but the ones that didnââ¬â¢t confess were hanged, the last two people that hanged and did not confess was Rebecca Nurse ,and John Proctor. One error can lead up to many errors. â⬠It all started because of Abigail and Johnââ¬â¢s relationship, thatââ¬â¢s when the witch trials and hangings occurred. All of this could have not started if John had not had the affair with Abigail and gave her hope that they would one day be together and she still though that john and her would soon be together because his wife was accused. How to cite Themes in the Crucible, Papers
Thursday, December 5, 2019
Internal Analysis On Chateau Margaux Free Case Study
Questions: 1. Drawing on strategic capabilities models, conduct an internal analysis on Chateau Margaux. In your view, are any of the core resources and core capabilities under threat? Justify your answer?2. Using relevant models, critically discuss the impact of external forces on the company.3. Critically evaluate the structure of the wine industry and discuss any potential changes in the competitive environment and their the implications for the company. 4. a) In the light of your analysis, discuss the possible strategic options open to the company. Evaluate these options within the frameworks of qualitative and quantitative models, and recommend a suitable strategy option to the company.b) Prepare a strategy statement that the Board of Chateau margaux may find useful. Answers: 1. Introduction Chateau Margaux is Located in the Bordeaux region, which produces the most prestigious wines in France. Chateau Margaux produced an average of 150,000 to 200,000 bottles per year. Majorly there are 2 kinds of wine: one is known as Red Wine and the second one is white wine. The initial production of wine is by using the discarded grapes. Chateau Margaux also sold grape production to other wine merchants. Internal Analysis The Core Resources of Chateau Margaux extends 262 hectares (650 acres), of which 87 hectares (210 acres) are entitled to the Margaux AOC declaration. 80 hectares (200 acres) are planted with 75% Cabernet Sauvignon, 20% Merlot, along with 2% Cabernet Franc as well as Petit verdot. Sauvignon Blanc is cultivated in a total of 12 hectares, i.e. 30 acres to prepare the dry white wine. By the survey, the specialty and the weakness of Chateau Margaux brand are as follows. Speciality of the brand Well established prestige brand High Margins profit Strong and growing demand of wine Strong brand equity More Experienced in winemaking Strong financial position Promotion Weakness of the brand Lack knowledge about customer behavior Marketing is outsourced to wine merchants No capacity to increase production without weakening brand Dependency on negotiates No experience on launching new wine Snob appeal Weak marketing Opportunities Opportunities and Threats The luxury consumer rate in Asia and Russia New market demand growing Discovering new geographical markets Low level of risk on the wine market On-line sells 2. Impact of External force to the company Impact values of external forces are as follows. Promote strategies of it Price distribution Analysis about the target customers The enough supply demand to ensure the quantities in the long run What should be the brand image and product positioning compared to the Chateau initial wine production. Market share report SWOT Analysis report By the SWOT analysis report Strength, weakness, opportunities and threats are as follows. Strength Penetration Pricing State of the Art Winery Excellence Award for Finery Weaknesses Low on Production Capacity Less Overseas Supply Opportunities Cutting edge over foreign wine makers Expansion opportunities Threats High competition rate from other countries Decrease in consumption of wine in France Emergence of substitute products 3. Structure of Wine industry The structure of the wine industry is the determined by the national market size and the identification of the major players on the wine market from Romania. To fulfill the quality structure of wine industry seeks the answer of these questions: How important is the market share in diagnose of company status? What are the variables that give the importance to the company on the market? What are the chances for a new entrepreneur to enter on the wine market? The analysis of the competitive wine market was carried out using three research methods, namely: the rate method, the evaluation grids method and the scores method. They were calculated the following indicators: the market growth rate, the absolute market share, the relative market share, the market concentration index, the cost advantage and the price advantage. The material used to calculate the indicators consists in: enterprise countable balance and data sheets provided by the National Institute of Statistics and the National Employers of Vine and Wine (NEVV). According to the NEVV, the wine market turnover had in 2010, the value of 398 million euros, decreasing with 8%, compared to 2009 (432 million euro). The turnover of red wine market represented in 2009, 39% of total turnover of the wine market, namely 168.5 million euro, and in 2010, 35% of total market turnover of wine, respectively 139.3 million euro. 4. a) Competitive environment of Chateau Margaux The variables which give the importance to the company on the market and the chances of a new Entrepreneur to enter the wine market decide the competitive position with other brand. The three competitors from the red wine market were analyzed through the following key factors: market share, average price/1 liter of wine, average production cost/1 liter of wine. In the behalf of Chateau Margaux summary assessment and success key factor the pros and cons are as follows. Key points Pros Cons Sell in bulk for negotiates, merchant Simplest option Cost minimization Narrow target market The main customer are not accessible The final prices reduce profits and loss. Sell in bottle under own brand Uniqueness excellence Target customers from tradition market Improved product quality Increase communication for sales No experience in marketing Many brands in market Risk factor Market survey report of wine production 4. b) Useful Strategy of Chateau Margaux Useful strategy of Chateau Margaux is designed in basis of product, price, place and promotion strategies Product strategy It adopts latest technology to increase production. Attractive packaging for enhancing looks of the product. Price strategy Low price of product to increase customer band. Penetration into the market with diversified products. Place strategy Wide areas reach in France. Company products are present in 5 continents Promotion strategy Providing good offers and discounts Has the best in word of mouth promotion. To define the main categories of marketing strategies used by Chateau Margaux consider some key points. Chateau Margaux prides itself on providing quality wine to the millennial generation of consumers at competitive prices through creative marketing techniques. The winery provides wine to its customers using a motivated, condition specific tasting room staff. Cheateau Margaux offer products to their target customer with a facility of unique tasting room. Become an executive member of the Wineries Association to help promote the wellbeing of the wine industry by Year 8 of operation. By the above survey report the usefulness and importance of Chateau is dependent on the Profitability, the financial strength, the company image and the commercial implementation. The production is also aware the way where Development of e-commerce technologies also uses the benefit of global consumption of wines. Chateau build a restaurant and/or a hotel, design guided visits of wine caves, or develops specific touristic events related with wine producing activities such as wine festivals, To increased popularity of their own wine clubs in many countries. References Davidson, E. J. (2005). Evaluation methodology basics: The nuts and bolts of sound evaluation. Thousand Oaks, CA: Sage. Harding, S. (Ed.). (2004). the feminist standpoint theory reader. New York, NY: Routledge. Kirkpatrick, D. L. (2005). Evaluating training programs: The four levels. San Francisco, CA: Berrett-Koehler. Phillips, D. C., Burbules, N. C. (2000). Postpositivism and educational research. New York, NY: Rowman Littlefield. Reason, P., Bradbury, H. (Eds.) (2006). Handbook of action research: Concise paperback edition. Thousand Oaks, CA: Sage. Sandoval, C. (2000). Methodology of the oppressed. Minneapolis: University of Minnesota Press.
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